SMHeuristics is your outsourced sales and marketing partner to drive and support your growth and results.
We arm you with the systems, tools, and strategy to build qualified leads, pipeline, and revenue. Through collaboration with your team, we’ll configure your custom sales and marketing program to support the implementation. Therefore, you can achieve the results you’ve been striving for without the financial burden.
We use heuristic and lean methods to achieve sales and marketing success as quickly as possible. We employ a hands-on, practical approach that takes the strain off of your existing team and helps you reach your immediate goals. If implementing your solution is impossible or impractical, our heuristic methods can be used to speed up the process to find optimal sales and marketing success.
Managing Partner / Founder
Derik is an experienced sales and marketing leader hell bent on helping companies grow intelligently. Derik has founded tech companies and has over 18 years of leadership experience in successful growth related roles ranging from business development, as well as directing marketing and sales teams. Derik serves on boards and advises entrepreneurs that fit his experience.
Managing Partner / Founder
Nic is relentless in his pursuit to support businesses with integrated sales and marketing to drive growth. He has been in the startup technology and manufacturing sector for over a decade in various sales and marketing roles from leading the sales channel to Product Manager to Director of Marketing. Nic is always optimizing and developing sales and marketing strategies. He enjoys rolling up his sleeves and hopping on calls himself. Being born and raised in Hawaii, Nic brings a refreshing “Aloha” spirit and energy to the office and to customers. He’s also a former rugby player for the Snake River Rugby Club and a forever dog lover (current dog is a golden named Lili’i).
Brittney aligns the customer scope with executables. She takes the strategic direction and leads the execution teams with clear timelines and communication. Brittney is the real boss at SMHeuristics. Her experience includes sales and marketing campaign management, business operations, and investor relations. She is always challenging the traditional norm and is ahead of industry trends. Brittney enjoys live music, really good jokes, and spending time with her dog. If you don’t like dogs, no need to apply.
David Murray - Product Leader at Intuit
Paul Price - Managing Partner at Good WellVenture Partners
Lisa McGrath - President at Lisa McGrath, LLC
Tony Robinson - Sr. Director of Inside Sales at Cradlepoint
Matt Karpavich - Finance Manager at Cradlepoint