The goal of your business is to generate better sales. Your marketing strategy and efforts are all tools to help stimulate this. In order to ensure that your tools are effective, it is imperative that they are targeted based on the channel and customer preference.
At SMHeuristics, we use a data-driven approach that incorporates market research and customer feedback to help your business cut through the noise to create the best customer experience. By partnering with us, we provide you with insights and services that help you optimize your customer alignment so you don’t waste your budget and valuable resources.
With over 20 years of relationship building and expertise in the healthcare, high-tech, and manufacturing industries, SMHeuristics has developed a global supply and distribution channel to include a supply chain team located in the Philippines, as well as distribution partners and suppliers located in the United States, Canada, Europe and all major Asian markets. Whether you'd like help sourcing products or need a trustworthy third party to validate existing products - we’re here to help.
We conduct person-to-person interviews with your customers and potential customers within your industry to understand their thoughts, feelings, and behaviors. By gaining a deeper understanding of your customers’ decision-making process, we help you make more intelligent business decisions.
Once you understand your customer, you will be able to communicate and engage with them in ways that they want to be engaged. Being able to reach your customers at the right time, the right place, and the right way will increase your messaging effectiveness. We take insights gathered from our customer research to help inform your sales and marketing strategies to create the best customer experience that will set you apart from your competitors.
Customer experience was selected by B2B companies as the single most exciting opportunity for 2020. By partnering with us and aligning your business with your customer, you will improve the customer experience for your customers, leading to better retention and acquisition.
“The growth hacking team at SMHeuristics move like Thunder Cats. They’re extremely effective at finding conversion and pivot with finesse.”
"I contacted SMHeuristics as we were scaling quickly and needed systems and strategies to manage our growth. Their team helped us quickly implement and get up to speed on a CRM, led us through development of a comprehensive marketing and sales strategy, and guided us as we executed the plan. Their expertise has proven to be a major asset, and greatly improved our ability to respond swiftly to opportunities in our market."
“Our relationship has been very action oriented. From Day 1, we were executing together. They’ve become a highly successful tool for us to use for digital marketing efforts and market research.”
SMHeuristics & Loon Creek Capital partner for customer alignment and product fit
Loon Creek Capital specializes in streamlined group investing services. They formed in 2010 to address the needs of localized angel communities providing guidance and services to angel investors across the U.S. Loon Creek Capital developed a unique product offering for syndicate investing after identifying a need in a niche market need. SMHeuristics worked collaboratively with Loon Creek Capital to conduct a market research study to identify decision-makers and engagement lifecycles. This led to a focused and iterative marketing strategy, including a website redux, a concentrated account-based marketing campaign, educational content creation, and ongoing sales optimization to generate new and quality leads.
SGW Designworks is a product development company working with clients all over the United States to develop innovative new products, equipment, and systems. SGW Designworks’ client list includes Emerson, MotivePower and Medtronics. With SGW Designworks’ growing demand and their broadening expertise within their expanding team, they needed to align departments through customer feedback and strengthen the relationship with their current customer.
SMHeuristics & SGW Designworks partner for customer alignment and retention
After SMHeuristics conducted their persona study, SGW Designworks hired SMHeuristics for the purpose of quality customer relationship strategies and new customer targeting for business development strategy and execution. Within the first 3 months of engagement between SGW Designworks and SMHeuristics, a considerable strategic setup was completed. This included a robust system to score incoming leads and the plan, implementation, and management of the sales team efforts. SMHeuristics created an influx of focused leads that fit the study and during sales management meetings, scoring was conducted and the criteria for leads became more focused. The goals set forth for leads and sales have been exceeded. SMHeuristics has created a long- term strategy and relationship development layer to SGW Designworks for sales success and better retention.
CUSTOMER ALIGNMENT FOR SALES, MARKETING, AND SUPPORT
With over 4 million in their referral community and growing Refer.com is the leader for business professionals trying to grow through referrals and personal connections. They are powering the referral community through a proprietary referral software and host the web’s largest network of referral partners. The team at Refer.com struggled to create the messaging needed to help their customer understand the true benefit of their service offering.
SMHeuristics & Refer.com partner for customer alignment to increase revenue
SMHeuristics was hired to conduct an in-depth analysis of all customer types to solve how to re-engage and convince the audience to purchase the Refer.com product(s). SMHeuristics took a segment of the 4.8 million member audience to run analysis and conduct interviews for an in-depth understanding of the customer’s sentiment around how we could engage with them for higher success. This study included how they make purchasing decisions and where they go to collect information. Upon completion of the study, SMHeuristics had the focused communications plan to target a list of 250,000 contacts from the Refer.com audience for the purpose of testing conversion. Changes based on customer preference data were made to all customer communications to align and empower the Sales, Marketing and Support departments. Six months of testing and analysis resulted in a favorable conversion of sales into this audience. Through the efforts of SMHeuristics at 12-months activity, Refer.com was purchased by a private equity firm due to the positive performance.
Bare Metal Standard is dedicated to cleaning the complete kitchen exhaust system. With over 40 years of experience in the field, Bare Metal Standard has provided revolutionary service that exceeds current safety standards. Increased demand for an improved kitchen exhaust cleaning program comes from facility managers who understand the importance of safety and maintenance for their kitchen exhaust system. Bare Metal Standard is a leader in their industry with highly regarded results and franchises operating under their guidance across the United States.
SMHeuristics & Bare Metal Standard partner for customer alignment & new customer targeting
Bare Metal Standard hired SMHeuristics to conduct an in-depth persona study to analyze their franchise’s current customer base for a more streamlined approach and higher probability of new sales. They were looking to validate the strength of their product-market fit with their customer base and make sure they were on the right path to the highest returns possible. Feedback from the study was extensive. The study validated much of Bare Metal Standards’ original assumptions and also identified an approach into their channels for expedited success as well as long term relationship building strategy.
We seek to understand you and your challenge
“Free consultation to assess the strength of your tools, team and customer alignment. With a score and recommendations, we will seek to come to an agreement in order to partner and work together.”
68% of B2B companies have not identified their sales funnel.START WORKING WITH US