SGW Designworks is a product development company working with clients all over the United States to develop innovative new products, equipment, and systems. SGW Designworks’ client list includes Emerson, MotivePower and Medtronics. With SGW Designworks’ growing demand and their broadening expertise within their expanding team, they needed to align departments through customer feedback and strengthen the relationship with their current customer.
SMHeuristics & SGW Designworks partner for customer alignment and retention
After SMHeuristics conducted their persona study, SGW Designworks hired SMHeuristics for the purpose of quality customer relationship strategies and new customer targeting for business development strategy and execution. Within the first 3 months of engagement between SGW Designworks and SMHeuristics, a considerable strategic setup was completed. This included a robust system to score incoming leads and the plan, implementation, and management of the sales team efforts. SMHeuristics created an influx of focused leads that fit the study and during sales management meetings, scoring was conducted and the criteria for leads became more focused. The goals set forth for leads and sales have been exceeded. SMHeuristics has created a long- term strategy and relationship development layer to SGW Designworks for sales success and better retention.